michael.offord@btinternet.com
0191 271 2140

Conference Calls!

As a team, we regularly attend conferences and training days to make sure we are fully up to date with new developments in the Optical world.
Earlier this year our Dispensing Opticians, Cecilia and Vikki, attended 100% Optical in London. The largest optical event in the UK, it attracts over 8,000 visitors to view 200 exhibitions from the leading companies in Optics. The event allows us to source the latest eyewear and technologies for the business, as well as network with colleagues in the industry. Cecilia and Vikki sourced some beautiful new eyewear, so keep your eyes peeled for this in the practice!
Michael and Vikki are just back from the annual Sightcare Conference in Birmingham buzzing with new ideas! Sightcare is a support group for Independent Opticians across the UK and provides training and marketing tools. Whilst there, they attended lectures and masterclasses on contact lenses, social media and dispensing to name a few.
Sightcare pic
We quizzed Michael about his experience:
Why do you feel it’s important for the team to attend conferences like this?
It’s important for staff to gain as much experience and knowledge as they can and going to conferences is a great way to do this. They are able to keep up to date with current trends and develop their personal interests by attending lectures on topics such as social media or dispensing. Networking is great fun too, and a way to share ideas with other professionals and practices. I find staff return from conferences full of great ideas we can implement into the practice but also full of confidence in themselves to keep striving to improve.
What were your highlights?
This conference in particular highlighted for me the growing importance of social media as a tool to interact with your patients and community. Social media is a market experiencing rapid growth and is something we are trying to use increasingly to connect with the community around us. In all, I enjoy conferences for the networking. I’m able to meet up with friends, old and new, and share ideas. A conference like SightCare is especially fantastic because it is made up of solely Independent practices.

 

In this fast moving world, we are always striving to come up with new ideas and improve our service and practice for you, our patients. With a computer software conference coming up in May, the diary is already looking busy for this year!

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